Performance ticket sales provide less than 50% of the revenue needed to support State Street Ballet’s annual operations. The rest comes from touring productions, educational programs, foundation grants, and individual donations. A substantial portion of those individual donations are raised at the annual gala — a private event that gives attendees special access to the company’s leaders and one another.
The event invitation, preceded by a save-the-date card, builds anticipation for a very exclusive soirée. The color scheme and theme are incorporated into the interior design of the venue, as well as all signage, and printed and digital marketing pieces; so the creative requires buy-in from many stakeholders, including the board of directors, who are also participants and donors. The examples shown below are components of the 2015 gala collateral.
Invitation cover.
Invitation interior opened flat.
RSVP cover and interior opened flat.
Program booklet cover.
Program booklet interior spreads.